ABOUT ICP

Incredibly Capable People

We’re a global team of marketing technology and production experts. We believe in adding value every time we create, reuse, manage or deliver assets.

Working in creative production, digital asset management and marketing technology, we’ve built an enviable list of clients because we’re in it for the long haul. If we can see a streamlined way of doing things, we’ll talk ourselves out of a job. If we’re not certain we can add value, we’ll say thanks but no thanks.

ICP’s Key Global Team 

  • Executive Board

    Executive Board

    Executive Board

    Our executive is responsible for the strategic direction of the company’s global operations, addressing the challenges and innovations we need to embrace, to succeed in an ever-changing technology led marketing communications landscape.

  • Adrian Smith

    Chairman & Founder

    Adrian Smith

    Adrian worked with John, our CEO, at CDP Advertising before he moved with Charles Saatchi as a founding member of the Saatchi & Saatchi Agency.

    • He further developed his career at a number of blue chip International Agencies in Creative Services & Production Management. He then moved on to the production supply chain market managing a high end production supplier.

    • In 1988, with this expertise gained in International production, Adrian founded ICP as a specialist company focused on the emerging global production delivery market.

    • Adrian continues to have an active role with a number of clients and works closely with John to lead the strategic development of the company’s Global Operations, Partnership Network and the growth of our Marketing Technology Services division.

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  • John Stuart

    CEO

    John Stuart

    John joined ICP in 2011 and became CEO in 2013. He began his career as a production manager at CDP, later on the International Board at the time of its acquisition by Dentsu Group. John has experience working across FMCG, Automotive, Financial Services and Government.

    • Upon joining the board of Kendall Tarrant, with a focus on International executive creative assignments, John developed a complementary consultancy division focusing on supply chain process. Later he established his own consultancy practice in advising advertising agencies and brands on best practice in the supply chain management process, delivering ROI.

    • At ICP, John is responsible for extending global operations for clients and prospects and building on existing expertise in the Marketing Technology space.

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  • Andrew Johnston

    Financial Director

    Andrew Johnston

    Andrew has been the Finance Director of ICP since 1996.

    • Andrew's single observation about life at ICP is that each and every day he sees a company full of highly committed people in an unbelievably competitive sector.

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  • Operations Management Board

    Operations Management Board

    Operations Management Board

    Working seamlessly with the executive, our management board are responsible for ICP’s global operations on a day to day basis both across our creative production and marketing technology services.

  • Martin Handyside

    Operations Director

    Martin Handyside

    Martin spent the first half of his career in operational roles in advertising agencies.

    • He then set up a business providing process consultancy and virtual marketing teams.

    • One of these projects involved being seconded to Hyundai Cars European HQ in Frankfurt for two years to set up the in house communications business.

    • He returned and joined ICP to help the business transition to the next stage of its growth.

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  • Stuart Hodgkinson

    Client Services Director

    Stuart Hodgkinson

    Stuart brings over 25 years marketing experience on both the client and agency side. He started his working life at NatWest bank, before moving agency side for several global network agency groups - TBWA, JWT and Leo Burnett.

    • His experience extends across all channels and sectors, specifically FMCG, financial services, technology, utilities and luxury.

    • Responsible for maintaining and growing client relationships across the ICP portfolio, Stuart seeks new ways for ICP to add value to clients and supports and develops a talented group of Business Directors and teams to deliver the best client service possible.

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  • Victor Lebon

    Director of Marketing Technology

    Victor Lebon

    Victor has experience across a variety of different sectors, including charitable, telecoms, retail, publishing, consumer goods, marketing and advertising sectors, with a focus on services and project delivery.

    • For the last 10 years, Victor has focused on Advertising Production and Marketing Technology, with clients such as Avon Cosmetics, Alcatel-Lucent, United Biscuits and Unilever.

    • Responsible for all operational and commercial aspects of ICP’s Marketing Technology and DAM services. Delivering continued value, insight and industry ‘best practice’ and ensuring that clients are equipped for success.

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  • Clara Boffa

    Global Project Director

    Clara Boffa

    Clara has worked for ICP since 1989, watching it evolve and contributing to its growth and success.

    • Primarily responsible for Estée Lauder advertising for over 20 years, her days are spent liaising with global markets, solving problems and getting the job done with no two days ever being the same!

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  • Dominic Hughes

    Technical Director

    Dominic Hughes

    Dom has over 30 years of industry experience in above the line advertising, starting at Tapestry Colour back in the 1980’s, doing pack shot photography, photo composition and scanning, later developing skills in colour, retouching and systems management.

    • Dom joined ICP in 1999 to set up and run the Production Studio. His role as Technical Director includes responsibility for all areas of technical Production, systems, workflows, networking, digital asset management and internal team and client support.

    • This includes working with the clients studios to standardise proofing between sites to increase efficiencies and reduce cost, also scoping out requirements for the development of the asset library and online campaign management system.

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  • Bob Cleavely

    Business Director, Avon Account

    Bob Cleavely

    Bob started life as a Buyer and moved into Packaging some 25 years ago.

    • Since joining ICP in 2000, he has worked on various areas of TV and print but primarily involved in the Avon Cosmetics European Packaging account, where he has assisted in introducing and establishing the workflow and library systems in use across all Avon’s approval and final artwork process.

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  • Yvonne Powles

    Head of TV & Digital

    Yvonne Powles

    Yvonne has been with ICP for coming up to ten years. She leads a great team of project managers, servicing all the TV and Digital needs for ICP.

    • Yvonne spends her days overseeing the running of campaigns to multiple markets, making sure TV & Digital ads are adapted and supplied worldwide.

    • When Yvonne isn't at work, she enjoys spending time with her son and the rest of her family.

    • She is also prone to enjoying a bit of karaoke and dancing.

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  • Inci Kesimgil

    Business Director, Unilever Account

    Inci Kesimgil

    Over the past seventeen years, Inci has lived and worked in many countries with both global and specific in-market experience in London, Paris, and Istanbul, and across a number of sectors including Financial Services, Fashion & Beauty, Retail, Automotive, FMCG and Pharmaceutical, and has previously worked for a number of major global network agency groups.

    • She has considerable experience in managing large teams and leading communications & engagement in advertising, marketing and public relations.

    • As Business Director, she is responsible for all operational & commercial activities for Unilever at ICP, including managing a number of teams across 4 different countries.

    • Inci is passionate about cars & Formula 1, dancing, fashion and sailing

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  • Christopher Grakal

    Executive Vice President (North America)

    Christopher Grakal

    Christopher brings to ICP almost 20 years of experience at Warner Bros. and Turner Broadcasting, where he was the executive in charge of developing Turner’s enterprise-wide Creative Production, Digital Asset Management, and Content Distribution systems, meeting senior management, creative, IT, digital, marketing, PR, and social media objectives.

    • Christopher has a track record of building technology-forward systems and organizations that result in operating efficiencies, innovation in the creative production process, maximize the value of content, marketing, publicity and sales assets.

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Our Global Network  

We began in London in 1988. We’re still based in the creative capital (just off Oxford Street) but we’ve expanded a bit since those days.

With offices in New York, Nashville, Atlanta, Toronto, Shanghai, Singapore and Mumbai we offer a unique host of global benefits:

  • Global protection of marketing assets
  • Local expertise with cultural empathy
  • Global project management
  • A unified technology platform
  • 24-hour coverage around the world
  • Offshore and rightshore cost benefits
  • Optimised brand assets

Get in touch to see what we can do for you.