The New Year Brings New Changes for ICP
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The New Year Brings New Changes for ICP

Tuesday December 23, 2014

We are in the envious position of approaching 2015 with the prospect of major growth.

Our business has turned a corner in recent years. Our long standing clients are entrusting us with even more work- particularly in new channels of digital.  Digital OOH in particular is providing fantastic new opportunities for creative innovative solutions from existing client assets. We can utilise our in-house creative AV Post Production facilities, to quickly and cost effectively deliver unexpected solutions for global brands’ media schedules, making our clients assets earn their living – ‘sweating the assets’ so to speak. To do this, we are continuously moving towards omni-channel thinking across all our existing ICP personnel and any new starters.

This has been helped enormously by our recent move to fantastic new offices on London’s Great Portland Street- all on one level, which has enabled new friendships with old colleagues and an even better integration of everyone’s roles.

ICP

Moving forward...

Last year Unilever contracted us to scope, manage and support the implementation of their global digital asset management system. This has now grown over the last year from three initial personnel, to a department of thirteen in London, and a further ten personnel in the new office we opened in Mumbai this past August. Unilever are constantly challenging us to pro-actively evolve for the growth of this massive Enterprise MarTech project- from which we enjoy a very collaborative relationship with them. Very exciting times indeed.

Managing Approval, (WIP) DAM and CMS systems for our existing clients, (Avon, Alcatel-Lucent, Diageo and Unilever, consulting with BUPA and the Governments’ ‘Design is Great’ project) now gives us the knowledge and capacity to provide a deep specialist understanding of Enterprise MarTech projects for new clients. To this end, we have recently built a new business development team to drive this business opportunity next year. This will start with a fresh marketing communications plan- including a new website and a few surprises from February.

2015 is just around the corner...

We are now in a position to be ready for anything as we face the New Year, with the ability and ambition to evolve as required. We enjoy 26 year-old client relationships and a heritage of managing marketing assets, and are ready to apply that to the many new channels that will inevitably present themselves.

Bill Gates first said "Content is King" back in 1996. Over the last few years, content is being required for a multitude of uses within “Paid Owned and Earned Media,” requiring innovative channel solutions in 2015. Therefore, our creative content teams are ready to address any issues that require original thinking or idea extensions across experiential, social or conventional channels.

Merry Christmas and a prosperous New Year xx

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