ICP lives and breathes Digital Asset Management. Starting out as a Global Advertising Production company, in 2005 we added the management of global DAM solutions to our offer. Today this offer has expanded further and includes Digital Transformation Consulting, Asset Management, Change Management and Support and Training across the wider Martech landscape.
Through our expansion we have made many connections, one of them being Henrik de Gyor of Another DAM Podcast. Last week Henrik and Victor Lebon, our Marketing Technology Director, discussed the five following points:
- How ICP is involved in Digital Asset Management
- How a Marketing Communications Production company uses Digital Asset Management
- How ICP sees the role of DAM in Digital Transformation
- The biggest challenges and successes ICP has seen with Digital Asset Management
- Advice that ICP can share with DAM professionals and people aspiring to become DAM professionals
Victor Lebon: Victor has experience across a variety of different sectors, including charitable, telecoms, retail, publishing, consumer goods, marketing and advertising sectors, with a focus on services and project delivery. For the last 10 years, Victor has focused on Advertising Production and Marketing Technology, with clients such as Avon Cosmetics, Nokia, United Biscuits and Unilever. Responsible for all operational and commercial aspects of ICP’s Marketing Technology and DAM services. Delivering continued value, insight and industry ‘best practice’ and ensuring that clients are equipped for success.
Henrik de Gyor: Henrik de Gyor works in the field of Digital Asset Management (DAM) for a variety of organizations as a vendor neutral Consultant. He managed the daily operations of a Digital Asset Management (DAM) solution within organizations for a number of years. Henrik writes a vendor neutral blog about DAM in the user and administrator perspective called Another DAM Blog and a complementary podcast about DAM called Another DAM Podcast.