PACKAGING

From eye-catching design to managing legal terms and conditions, we know that every aspect of packaging matters.

Our attention to detail is unbeatable. With the intensity and speed required for packaging production, we keep on top of any issues on your behalf.

We have vast experience dealing with the other challenges our clients face including multi product adaptations and print validation. We also make sure all legal claims are approved.

To make sure you can launch your packaging for global markets we:

  • Deal with 350 European users by 33 approvers. We manage complex structures and thousands of artworks for our clients.
  • Support you with in-house asset management and approval systems. We have procedures in place to optimise workflow and transparency.
  • Liaise in 30 languages and 35 European markets. We liaise with design, language, tech, marketing and legal for a range of languages and European markets.

For example:
Avon needed to develop designs for a sub brand within their existing Avon Colour range. Following a brief for 50/60s glamour, we produced a number of creative concepts using the iconic Hollywood logo and film stars based on icons such as Marilyn Monroe. The result was the Hollywood Collection that included a number of products of differing size and shape.

If you’d like to know how we can help you prepare your packaging for global markets and avoid costly mistakes, call Stuart Hodgkinson on + 44 (0) 7979 755075 or +44 (0) 20 3764 5356 or email him on stuart.hodgkinson@icpnet.com

Creative Development

Creative development is where we extend an original campaign into new media, such as social, TV, OOH, digital or print.

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