ICP MARTECH WHITEPAPERS
Digital Asset Management – Auto-tagging technology: Can machine learning replace humans?
The labour required to maintain high-quality digital asset metadata across all channels and tech solutions — from traditional document management to the more modern digital asset management solutions and marketing technology platforms — can often seem sisyphean: such that it can never be completed.
This whitepaper by Digital Asset Management expert, Theresa Regli, explores the opportunity of machine learning auto-tagging in the context of DAM technology and reports on ICP’s testing of various platform.
Digital Transformation for Marketers:
Turning strategy into a “People First” plan
Digital Transformation has the power to transform business success. As a marketer the conversation often pivots to an individual consumer level, how we could realise DT’s full potential and not lag behind competitors.
This whitepaper focuses on a more sustained and people-centric approach, focusing on the role of the marketer and partners.