Advertising Production

Promotional Brochure

Alexander & James

Brief background to creative opportunity

Alexander & James briefed us to develop a core promotional/sales brochure in Q3 2014, which would support the Christmas drive and promotional offers.

Role ICP took in creative development

We selected an art director and copywriter to develop full design and copy. We also managed the production and transcreation process.

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What we produced

Initially we produced x 2 language variants. We followed this with the production of event collateral- a promotional flyer / completion flyer and pop-up banners.

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