Advertising Production

Live Like The Captain

Captain Morgan

Brief background to creative opportunity

Following the successful Captain Morgan campaign in 2014, ICP were asked to work across TV, Digital and OOH for the 2015 refresh.

Role ICP took in creative development

ICP adapted 2014 creative to be in line with the new ‘Live Like the Captain’ tag-line, along with new creative for markets that had not run in 2014.

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What we produced

Across 7 markets ICP produced TV, OOH, Digital OOH, Cinema, VOD, digital display and mobile units.

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