Advertising Production

Honey & Dot

Marc Jacobs

Brief background to creative opportunity

We were approached by COTY UK to help promote two of their most recent fragrances at the time, Dot and Honey.  The end product was to be shown in Malls and at DOOH sites in London, Manchester, Birmingham and Glasgow.

ICP Digital Portfolio here.

Role ICP took in creative development

Given that the bottles featured glass butterflies attached to them, we chose the route of animating the butterflies in CGI to help draw attention to the bottle.

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What we produced

We produced content between 5 and 10 seconds in landscape, portrait and square versions.

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