ICP took the master print execution and animated the creative. The animation ideas came from ICP showing the Pimm’s team what could potentially be done. Both 2D and 3D animation was applied along with liquid animation for the splash.
Animated material for portrait & landscape digital LEDs in spec to fulfil the media plan and take advantage of the growing Digital OOH trend. Due to the success of the creative treatment by ICP, the digital video has been featured in Diageo HQ, Facebook and across various sites in GB.