ICP
Contacts
Advertising Production

Waterloo Station

Pimm's

Brief background to creative opportunity

Diageo booked the takeover of poster opportunities within Waterloo underground. ICP undertook a site visit, with the client, in order to advise on how best to work limited creative assets, around a variety of unique sites.

Role ICP took in creative development

ICP took one landscape poster, a handful of additional graphical assets and produced an entire array of visuals around Waterloo. 

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What we produced

Animated material for Portrait digital LED and static digiwalls, mega walls, pillars, ticket machines and escalator strips. 

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Pimm's Waterloo Station
Pimm's Waterloo Station
Pimm's Waterloo Station
Pimm's Waterloo Station
Pimm's Waterloo Station
Pimm's Waterloo Station
Pimm's Waterloo Station