Advertising Production

Smirnoff: Love Wins

Creative opportunity

ICP were asked to create campaign assets for Outdoor & Digital to support Smirnoff’s partnership with designer Dawn O’ Porter. Bob by Dawn O’ Porter and Smirnoff have a very similar social purpose championing inclusivity & diversity. London Pride was the perfect event for this partnership. Smirnoff launched Limited Edition bottles using Dawn’s illustrations and the ‘Love Wins’ hashtag. Bottles created in the 7 colours of the pride flag and each of the bottles had individual character illustrations.

Role ICP took in creative development

Utilising the assets (logos & wallpapers etc) and creating additional new elements, we created an integrated motion campaign which spanned across DOOH, Social and VOD.

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What we produced

The DOOH campaign followed the Pride route, including Piccadilly circus and Haymarket screens and nearby tube stations running on escalator panels and LCDs. For social, the spot ran on Facebook and Instagram. It also ran on multiple VOD channels.

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‘ ICP have a fantastic positive attitude and are not afraid of a last minute challenge! Smirnoff reacts quickly to what’s happening in culture so we really enjoy working with partners like ICP who help us execute our ambitions brilliantly and with great attention to detail ’

Smirnoff UK