Packaging Design & Artwork

Creative Opportunity

Avon approached us to develop designs for a sub brand to sit within their existing Avon Colour range. The brief was to evoke the style of 50/60’s glamour – the film star era of Hollywood. This was to use an existing brand colour set and to introduce additional colourways.

We produced a number of creative concepts using the iconic Hollywood logo and for further glamour added a film star based on icon Marilyn Monroe in various dress and pose options.

Our Creative Role

Based on our extensive knowledge of other Avon products and printer capabilities, we were able to tailor the design to ensure that concept was achievable. ICP project managed the campaign from brief to execution.

Services Delivered

Packaging Design & Artwork

What We Produced

The result was the Hollywood Collection that encompassed a number of products of differing size and shape. The design had simple line qualities and was developed to use the existing black printed carton and used the knock out to white whilst only introducing one new colour to the existing brand set.

Campaign Work

Other Client Work