Coty UK asked ICP to produce content for Digital Out Of Home sites for Calvin Klein Euphoria, one of their latest fragrances.
Our Creative Role
To utilise limited static assets to develop animated and engaging content.
OOH & Digital OOH
What We Produced
Our solution was to take the original Photoshop file and create a cloth background that billowed in the wind. The result was a 20-second animation that ran throughout the UK in shopping malls and other prime DOOH locations.
“To ‘Team Possible’ – thanks for pulling off every impossible task we ask of you! You guys are the best!”