CK Euphoria

Creative Opportunity

Coty UK asked ICP to produce content for Digital Out Of Home sites for Calvin Klein Euphoria, one of their latest fragrances.

Our Creative Role

To utilise limited static assets to develop animated and engaging content.

Services Delivered 

OOH & Digital OOH

What We Produced

Our solution was to take the original Photoshop file and create a cloth background that billowed in the wind. The result was a 20-second animation that ran throughout the UK in shopping malls and other prime DOOH locations.

Campaign Work

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To ‘Team Possible’ – thanks for pulling off every impossible task we ask of you! You guys are the best!” 

Calvin Klein

Other Client Work