Live Like The Captain
Following the successful Captain Morgan campaign in 2014, ICP were asked to work across TV, Digital and OOH for the 2015 refresh.
Our Creative Role
Rather than creating new content, ICP adapted 2014 creative to be in line with the new ‘Live Like the Captain’ tag-line, along with developing new assets for markets that had not run the campaign previously.
OOH & Digital OOH
What We Produced
Across 7 markets ICP produced TV, OOH, Digital OOH, Cinema, VOD, digital display and mobile units.