Live Like The Captain

Creative Opportunity

Following the successful Captain Morgan campaign in 2014, ICP were asked to work across TV, Digital and OOH for the 2015 refresh.

Our Creative Role

Rather than creating new content, ICP adapted 2014 creative to be in line with the new ‘Live Like the Captain’ tag-line, along with developing new assets for markets that had not run the campaign previously.

Services Delivered 

OOH & Digital OOH

What We Produced

Across 7 markets ICP produced TV, OOH, Digital OOH, Cinema, VOD, digital display and mobile units.

Campaign Work

Other Client Work