Pure Color Envy
Estée Lauder UK office briefed us on a Pure Color Envy OOH campaign, with Digital OOH part of the OOH campaign. ICP were asked to animate the creative to work across all sites.
Our Creative Role
From master assets we set up various artworks as per the media plan. ICP animated the approved static OOH artwork (from the print team), working directly with the client on creative concepts.
OOH & Digital OOH
What We Produced
We produced artworks and high-resolution digital files and supplied directly to the contractors. Both portrait and landscape digital OOH across multiple sites in the UK.
‘ They have always been on top of their game – never let us down and never missed a deadline, which is amazing in so many years of business together! ’