Pimm’s: Waterloo Underground Takeover
Diageo had secured a takeover of all poster opportunities within Waterloo underground station. Following a site visit, ICP developed content from limited creative master assets, around a variety of unique sites and formats.
Our Creative Role
ICP took one landscape poster, a handful of additional graphical assets and produced an entire campaign for Waterloo.
OOH & Digital OOH
What We Produced
Animated material for portrait digital LED and static digiwalls, mega walls, pillars, ticket machines and escalator strips.