Pimm’s: Waterloo Underground Takeover

Creative Opportunity

Diageo had secured a takeover of all poster opportunities within Waterloo underground station. Following a site visit, ICP developed content from limited creative master assets, around a variety of unique sites and formats.

Our Creative Role

ICP took one landscape poster, a handful of additional graphical assets and produced an entire campaign for Waterloo.

Services Delivered

OOH & Digital OOH

What We Produced

Animated material for portrait digital LED and static digiwalls, mega walls, pillars, ticket machines and escalator strips.

Campaign Work

Other Client Work