Love Wins: Creative Development & Production
ICP were asked to create campaign assets for Outdoor & Digital to support Smirnoff’s partnership with designer Dawn O’Porter. Bob by Dawn O’Porter and Smirnoff have a very similar social purpose championing inclusivity & diversity.
London Pride was the perfect event for this partnership. Smirnoff launched Limited Edition bottles using Dawn’s illustrations and the ‘Love Wins’ hashtag. Bottles created in the 7 colours of the pride flag and each of the bottles had individual character illustrations.
Our Creative Role
Utilising the assets (logos & wallpapers etc) and creating additional new elements, we created an integrated motion campaign which spanned across DOOH, Social and VOD.
- OOH & Digital OOH
- Online & Social
What We Produced
The DOOH campaign followed the Pride route, including Piccadilly Circus and Haymarket screens and nearby tube stations running on escalator panels and LCDs. For social, the spot ran on Facebook and Instagram. It also ran on multiple VOD channels.