SABMILLER FINDS THAT TAGGING IS THE SECRET TO SUCCESS
Implementing a Digital Asset Management (DAM) system is one thing: making sure that users can find the right material quickly and easily is another matter altogether. SABMiller has successfully implemented a DAM for its corporate affairs function and, with the services of ICP, has ensured that thousands of visual assets are properly tagged so that users can search for what they need. Users of the corporate affairs DAM can now find and use assets with confidence, from one single location, fast and efficiently.
The company has a strong focus on corporate affairs, an important part of this is visual communications, which requires a careful balance between positioning SABMiller’s corporate ID, but also making sure that global and regional compliance requirements are adhered to. Stephanie Mountifield, SABMiller’s Corporate Content Manager stressed that the company needed a more centralised approach because thousands of image and video assets were being stored on shared files, desktops, USBs or left with agencies. Stephanie had already spent the best part of a year gathering 30,000 image and video assets. They were tagged with what little information was available, such as country of origin and date of creation and uploaded to the DAM – which was provided by technology vendor and DAM specialist North Plains. However, it quickly became clear that this was not enough on its own: A DAM is only really useful if people can find the assets they want and so being able to search accurately is essential.
The ICP team came up with a plan, which started with
‘I am really impressed with the ICP Team: their efficiency, thoroughness and concern for precision is second to none. It’s amazing to think that with ICP’s help, we have gone from having thousands of assets that weren’t even in one place to having over 9,000 assets that are fully tagged, searchable and accessible to all employees. I now have a DAM that I am proud of. ’STEPHANIE MOUNTIFIELD