Broadcast | ICP
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Broadcast

Broadcast

Despite the apparent trend away from broadcast and towards online and the inevitable convergence of the two, the proportion of TV production we are undertaking is steadily growing. To some extent, that’s because for many clients TV remains their heartland channel – and, as they seek to minimise costs, these clients are more and more inclined to de-couple TV production from their creative agencies. This enables innovative adaption for all manner of different channels. But it’s also due to our experience and understanding of what’s needed to distribute broadcast assets globally. In brief, that involves undertaking translation, transcreation and versioning; taking care of rights management and negotiating usage rights and making sure that all necessary approvals and legal consents are obtained. In much of this we are helped by our strategic distribution partners, most of whom we have worked alongside for many years.