In developed markets, the trend in OOH has been away from paper and vinyl and towards digital, in both its static and moving forms. Naturally, at ICP, we’ve embraced this move and are proactive in finding innovative ways of making static move. But we still find much of the production we are asked to undertake is in conventional materials. Like so many things, it depends on the requirements of the client and the geography in which the materials appear. But, whether it’s digital, vinyl or paper, we approach production with our usual obsessive attention to detail and keen eye for keeping costs down. Like every other channel it gets our complete and undivided attention.