We apply the same obsessive attention to detail to our Packaging Management as we do to all other channels. We have the specialists that Avon have turned to for the last 15 years. Dealing with complexity of multi product adaptions, design validation and the legal detail incorporated in every component and pack across multiple market groupings. Avon also use our in-house asset management and approval systems to ensure workflow/approval transparency.
We manage complex structures, have created thousands of artworks and created and managed for 350 European users by 33 approvers. We liaise with design/language/tech/marketing/legal for 28 languages; Latin, Arabic, Cyrillic across 34 European markets, multiple existing product ranges with new brands constantly being introduced. In excess of 26 component types ensuring global brand consistency.