WHITEPAPERS

Auto-tagging technology:

can it replace humans?

The labour required to maintain high-quality metadata across all flavours of content technology — from traditional document management to the more modern marketing technology platforms — can often seem sisyphean: such that it can never be completed.

This whitepaper by Digital Asset Management expert, Theresa Regli, explores the opportunity of auto-tagging in the context of DAM technology and reports on ICP’s testing of various platform.

Digital Transformation for Marketers:

Turning strategy into a “People First” plan

Digital Transformation has the power to transform business success. As a marketer the conversation often pivots to an individual consumer level, how we could realise DT’s full potential and not lag behind competitors.

This whitepaper focuses on a more sustained and people-centric approach, focusing on the role of the marketer and partners.