ICP Global Expansion

ICP Global Expansion

By John Stuart – 

 

2016 has been a highly satisfying and an exciting year for us so far. We have extended our global reach by opening an office in Mexico City to align with our London, Mumbai and Shanghai hubs. This enhances the services we provide to our DAM and Marketing Technology clients, providing them with 24/5 support, wherever they are in the world.

To support our global business and create new opportunities locally, we are enlarging our APAC production hub in Mumbai to reflect the array of services we offer from our London hub, including; Broadcast, DOOH, creative content, online, retail environment, social and print.

Furthermore, we are extending our DAM managed service offer in the North America region and Chris Grakal, who was formally the VP of Image Management at Turner Broadcasting Systems, will head this operation. Having previously fulfilled a similar role at Warner Brothers, the appointment of Chris strengthens our commitment to deliver our clients best quality advice that is founded on real world experience. 

Our DAM clients, including Unilever and Diageo, continue to support us with additional assignments in line with their digital transformation strategies. We continued to expand our portfolio of DAM and Marketing Technology clients with the recent contract win to manage the DAM platform for Shire Pharmaceuticals. They are the world’s leading biotechnology company with offices in more than 100 countries. Their faith in us is a testament to our long-term expertise in managing marketing assets in highly compliant industries. 

Our equally important global production business continues to thrive. We are privileged to be the global production partner for such high profile campaigns, with Diageo, Smirnoff (including their ‘we’re open’ campaign featuring Chris Fonseca), Captain Morgan, Johnnie Walker (including the brilliant ‘Gentleman’s wager and Joy campaigns featuring Jude Law), the Haig Club campaigns fronted by David Beckham, Baileys, Tanqueray, Guinness and many more. We were Carlsberg’s production partner for their campaigns supporting the European Champions League tournament in the spring. We worked for the first time earlier this year with Treasury Wines of Australia. In the last 2 months we’ve welcomed La Mere to our portfolio of luxury brands including Estee Lauder, Tom Ford, Jo Malone Mac, Coty, Tiffany, Michael Kors and Calvin Klein. We are also proud of the fact that Avon Cosmetics entrusted us with further assignments managing the production for their Fashion and Home division.

We are also engaging with our clients who need original creative content, such as our current campaign for Smirnoff’s Love Win’s campaign, promoting their sponsorship across the UK’s music festivals this past summer. 

So as 2016 draws to a close we are looking forward to an equally exciting 2017, with continued growth for both our global hubs and personnel. 

At ICP we offer both global advertising production and Martech managed services. The step into Martech came from our production pedigree, as clients recognised how good we are at managing, as well as producing assets.

If you would like to learn more about our MarTech or Production Services please call Matt on: +44 (0) 20 7436 4300 or +1 (646) 360 1716.

A Match Made In Heaven

A Match Made In Heaven

By Ruth Peters – 

Strawberries and cream, honey and lemon, Posh and Becks ….All matches made in heaven, of course! Well you would be forgiven if Production and Martech Services is not top of your heavenly list but we think it should be, for the following top 5 reasons:

  • Marketing Value – there is no better way to understand the value of marketing than being involved in the creative process, at ICP we are involved with the very inception of the marketing asset and we believe this understanding is essential in order to deliver best practice MarTech advice.
  • Asset Value – as creators of assets we have real life experience of metadata, rights, brand compliance and regional sensitivity issues, helping us provide superior services to our DAM clients.
  • User Empathy – from our production services we understand the creative process from all disciplines and also from both the client and the agency side, this puts us in a unique position to manage the MarTech change management process.
  • Opportunity Spotter – all of our marketing and creative experience helps us add value and spot ways to streamline marketing processes and integrate solutions seamlessly.
  • Keep it Clean – Rest assured, we always keep it clean – advice from both our Production and MarTech teams are never influenced by vendor subjectivity or financial reward, we all always remain agnostic and objective.

At ICP we offer both global advertising production and Martech managed services. The step into Martech came from our production pedigree, as clients recognised how good we are at managing, as well as producing assets.

If you would like to learn more about our MarTech or Production Services please call Matt or Ruth on: +44 (0) 20 7436 4300 or +1 (646) 360 1716.

Mumbai Team Celebrate Diwali

Mumbai Team Celebrate Diwali

By Martin Handyside –

Diwali is the Hindu festival of lights celebrated every year in autumn in the Northern Hemisphere. Check out these photos of our Mumbai team celebrating Diwali together!

Members of Ergo and ICP DAM team

Prashant Devatraj, Director, Business Development and Client Services – South Asia, Ergo India and Aniruddha Mukherjee Manager of the Unilever Asset Bank

Bijur Narvekar ICP Studio Manager and Mohan Nair ICP Digital Developer