It's time to PRODUCE MANAGE REUSE AUTOMATE CONTENT confidently
Too many companies face too many limitations when trying to build consistent brand experiences. ICP helps global companies get control of their content operations.
ACHIEVE A FRICTIONLESS FLOW OF CONTENT
We guide everything from creative operations and production to content management and logistics to digital shelf enablement so our clients can achieve a frictionless flow of content through all their systems and channels.
It’s time to content confidently
And to do that, you need three things: more insight with disruptive thinking, more capabilities for everything to do with making, managing and delivering content, and a flexible approach to open up more possibilities.
Why so many global companies rely on icp
The world's most beloved brands from Coca-Cola to Unilever to NBCUniversal all rely on us to guide and support their content operations. Our clients are seeing impressive results, like increasing speed to market by 20%, saving $10 million annually in legal fees and efficiencies, and improving profits through more consistent and higher quality brand communication.
Our Values
Our values are at the core of our organization, influencing our culture, the top class service we offer our clients, and how we show up for and support each other.
Curiosity
Always learning, eager to explore endless possibilities.
Creativity
Unleashing imagination, innovating boldly, and redefining possible.
Trust
Built on honesty, respect, and integrity we stand strong together.
Inclusivity
Diversity is our strength. Every voice matters and we can achieve more when we do it together.
Focus
With clear vision and unwavering dedication, we progress forward and deliver excellence.
Creating Confidence Since Day One
Back in the 1980s, global brands were struggling to manage all their production needs with traditional agency support. Big agencies were great at delivering creative ideas, but the actual production of those ideas required more time and money than most brands could afford.
That’s when one industry veteran started to wonder, “What if all the adaptation and versioning of content could be done outside of the full-service agency structure?” So in 1988, ICP was born.
Then in the early 2000s, digital marketing exploded – along with the need for much more content at a much faster pace. Right around that time, a longstanding ICP client bought their first DAM. Since we already knew their teams and content so well, they asked us to take the reins for the DAM migration. The project was such a success that we stayed on to help run and optimize their content operations. The rest, as they say, is history.
Today, our solutions have expanded to include everything from technology audits to ecosystem design to digital shelf content creation. We bring the insights, capabilities, and possibilities organizations need to manage all their content confidently. It’s why some of the world’s largest, most beloved brands like Coca-Cola, Unilever, and Mars, all turn to ICP.
And that first DAM client? They’re still with us today.
Meet the ICP team
ICP's expanding team operates seamlessly from our global hubs in Atlanta, London, Rotterdam, Mexico City, Mumbai, and Shanghai.
Our commitment is to assign a dynamic team to your projects and initiatives, seamlessly integrating with your business. This collaborative approach ensures an unparalleled blend of experience and industry best practices.
Within our team, subject matter experts span the entire spectrum of marketing and creative operations. They actively contribute insights to your teams, take the lead on consulting assignments, and consistently orchestrate positive outcomes for marketing and creative success.
GLOBAL leadership
Leadership Team
Christopher Grakal
In his role as Global CEO, Christopher works across the global ICP team to inspire and steward the continued growth of ICP as a leading marketing and creative operations consultancy and service provider.
With over 20 years’ experience at Warner Bros. and Turner Broadcasting, followed by 4 years at the helm of ICP Americas, Christopher’s career has been defined by enabling organizations to deliver operating efficiencies and innovation in marketing, all whilst maximising market impact.
Christopher’s mantra and passion throughout his career has been to align technology solutions with people and process. He inspires an innovative and customer-centric approach to enhancing clients’ marketing operations set alongside a dedication to every employee’s personal and professional development.
Kristen Schuller
Kristen Schuller
Global Chief People OfficerAs Global Chief People Officer, Kristen will help focus ICP on our next stage of global growth and scale in the areas of talent management and development, total rewards, and enhancing the overall employee lifecycle and experience; ensuring we attract and retain more Incredibly Capable People who will ensure our success now and in the future.
Kristen is a global human resources executive and trusted advisor with over 25 years of experience dedicated to building, leading, and transforming the people function, developing talent, and partnering across high-growth, start-up organizations. She earned a reputation as a hands-on talent strategist with repeated success driving results. She gained her experience in multiple industries including consumer products, trading & logistics, medical devices, and e-commerce with some of the most reputable companies in the world including Unilever (formerly CPC International), Honeywell (formerly AlliedSignal), The Coca-Cola Company, Ernst & Young, Chewy and Thrasio.
Kristen is passionate about the power of people and continuously learning from diverse perspectives around the world. Outside of work, Kristen loves spending time with her family, is a huge dog lover and cannot wait to travel and visit new places again.
Ralph Wilson
Ralph Wilson
Chief Financial OfficerRalph leads finance, technology & operations for ICP, with a particular focus on commercial finance and on enhancements to management information, processes, systems and controls, as well as ESG and Data Protection, very ably supported by global functional teams. He is a member of ICP’s Executive Team and its Board of Directors.
Prior to ICP, and building on a degree in mathematics, Ralph qualified as a chartered accountant before proceeding to lead finance & operations functions at digital marketing agencies AKQA, LBI and Wieden+Kennedy – each servicing a global client base similar to that of ICP – as well as business partnering TalkTalk plc’s consumer operations unit, setting up the finance function at Telecom Express, and being finance lead on the board of AIM-listed media group Reach 4 Entertainment Enterprises plc. Most recently he held commercial and corporate finance roles at BBC Worldwide and then BBC Studios, which included leading financial strategy for products as diverse as BritBox, Global iPlayer and Top Gear.
Outside of work, Ralph’s sporting passion for many years was whitewater kayaking, now generally supplanted by the similarly challenging and entertaining pastime of helping out at home with his two young children, based in southwest London.
Kristen Martini
Kristen Martini
EVP, Client RelationshipsAs EVP of Client Relationships, Kristen brings +30 years’ experience in Creative Operations, Client Services and C-Suite business leadership across global Advertising and Content Agencies. Her worldwide experience is the foundation for her ability to build borderless communities around a clear and shared vision, driving excellence in her teams and for the clients that they support.
Kristen’s passion is driven by change management and achieving what is often perceived as “can’t be done”. Prior to joining ICP in November 2020, Kristen spent 10 years within the WPP holding company, reimagining production operational models and innovating new ways of working, enabling Agencies to better compete and deliver on content creation requirements for speed, quality and cost management. Built off these models, Kristen worked closely with client Marketing, Technology and Procurement leadership to build, optimize and scale their own in-house teams in line with achieving their internal business goals.
Kristen has integrated departments within an organization and teams across the globe, always with an eye towards empowering talent to do what they do best and letting the technology and tools support their way of working. At the center of every role was leading successful relationships for clients like P&G, NBCU, GSK and Dow Jones, building trust backed by results, creating a win-win for all involved.
Dan Rowe
Dan Rowe
EVP, Client DeliveryA professional technology leader with over 25 years’ experience in product development, consulting and delivering technology solutions in global media, advertising, production, and marketing sectors.
Prior to joining ICP, Dan spent 15 years as the Global Product Director for Williams Lea-Tag – leading the design and development of their proprietary marketing technology platforms, before going on to found and spend 8 years building Team 6ix – a specialist MarTech consultancy and business services company.
Dan specialises in supporting global organisations extract value from their marketing technology strategies and investments and has a passion for helping organisations successfully set up for success.
In his spare time, Dan pursues a passion for keeping fit and enjoys spending time with his family on various activity-based holidays and outdoor pursuits. He and his wife, Leah, have been married for 21 years and have three amazing children: Evan, Aran, and Benjamin, who range in age from 15 to 26 years old.
Dagbert Sansen
Dagbert Sansen
EVP, Business DevelopmentWith over 15 years of dedicated experience in the Digital Asset Management (DAM) field, Dagbert Sansen is a seasoned professional with an unwavering passion for marketing content and operations. His journey in this domain commenced with eminent DAM and CMS vendors such as Aprimo, Stylelabs, Sitecore, and Globaledit. Now, in his role as Executive Vice President of Business Development, he is charting a new course by joining forces with ICP, a globally renowned consulting and services firm that empowers brands to attain superior marketing outcomes. Dagbert's strong belief is that brands can unlock the full potential of their Martech investments only when they seamlessly align processes and people, facilitating the effortless flow of content across all their systems and channels.
Bal Bhachu
Bal joins ICP as the Global Head of Data & Automation, where he will lead the vision, strategy, and go-to-market efforts for this newly created solution area. With over 24 years of diverse experience spanning start-ups to global enterprises and working both client and agency side, Bal has been privileged to work with some amazing global organisations, including Sky, Unilever, OLIVER, and Reckitt, amongst others.
As a skilled advisor to the executive, Bal excels at addressing business challenges by crafting the value proposition and designing outcomes that optimise the operating model, driving change and transformation across the Content Operations ecosphere.
In his role, Bal is committed to meeting the growing demand for achieving the seamless flow of content across all touchpoints and channels, with a focus on leveraging innovative data and automation solutions to provide insights that help our clients make better decisions, thereby enhancing efficiency and effectiveness throughout the content lifecycle.
At ICP, Bal’s blend of technical expertise, strategic foresight, and leadership is instrumental in steering our business towards a more data-centric and automated future.
Jeremy Wintroub
Jeremy Wintroub
EVP, Global Head of Production StrategyJeremy Wintroub is EVP and Global Head of Production Strategy where he leads the development and execution of creative operations, production strategy, and production delivery strategy. Wintroub joined ICP after a nearly 20-year career at NBC Universal where he was most recently VP, Head of Creative Operations at NBCU’s Streaming Unit, Peacock. Over the course of his career, Wintroub built and operated creative operations and production teams leveraging a mix of internal talent, emerging technology, and the world's foremost partners and agencies. At ICP, Wintroub’s role responds to a growing demand for scaled marketing and commercial content strategies powered by personalization, customization, automation, and delivery at scale in a connected infrastructure supporting supply, production, and distribution.
Kelly Pepper
Kelly Pepper
Global Head, Managed Content Services
Kelly is a history nerd turned digital asset management SME. Building on her experience in digital archives, she transitioned into DAM and has supported and led corporate DAM initiatives for the last 8 years. She’s passionate about collecting, describing and sharing content: access to information is a fundamental right! Whether it’s historic material or brand assets, findability and user experience is key. After establishing and leading one of our largest CPG accounts, Kelly is now responsible for the global delivery of our managed content services.
Marco Dominguez
Marco Dominguez
Managed Content Services Lead, EMEAMarco has an old-school print management background. His experience in prepress and repro is a solid foundation for the martech managed services world that he now calls home. As the leader of one of ICP’s largest accounts, Marco is passionate about operations, data analysis and workflows.
The important thing is to not sit idle, as there is always something that can be improved, optimized or learned!
Sara James
Yvonne Powles
Yvonne Powles
Production Practice LeadYvonne is an ICP veteran having been with ICP for over 13 years. Having started out growing ICP’s TV & digital offering in London she now oversees the production pipeline across all channels.
When Yvonne isn't at work, she enjoys spending time with her son and the rest of her family. She can also often be found shopping for weird foods in The Scandinavian Kitchen to satisfy her Norwegian roots.
Tom Sloan
Tom Sloan
Solution Architect & Global Solutions LeadTom is a seasoned content management practitioner with over 15 years of experience in Digital Content Management. With a diverse background as a technology vendor, product owner, and expert consultant to some of the world's largest and most complex businesses, he now serves as the Global Head of Content Management & Logistics Solutions at ICP.
Tom works with the incredibly capable people at ICP to devise innovative services and solutions to meet ICP Customer's short and long-term objectives. He has previously led numerous enterprise-scale digital asset management implementation projects and provided valuable counsel to C-suite executives on their strategic vision and ‘the art of the possible’ in this increasingly hard-to-navigate space.
Tom's wealth of experience and expertise make him a trusted leader in the digital content management field, ensuring organisations achieve success in their content operations-related endeavours.
Casey Smith
Casey leads the People team for ICP Americas, enabling a dynamic and growing company to support its Incredibly Capable People through all aspects of the employee lifecycle.
Prior to ICP, Casey spent seven years at Coca-Cola where she worked on social media strategy, marketing technologies, and digital asset management, and prior to that received her MBA with a marketing concentration from Goizueta Business School at Emory University.
Outside of work, Casey is a consumer of inspirational content in all forms (books, podcasts, articles, the universe), and she is also a big devotee of friendships and family, including three young children who always keep her busy.
Dan Hunt
Dan is the Regional Head of Production for EMEA, responsible for overseeing the Project Management and Studio teams to ensure expectational delivery for all client projects. He leads ICP's production technology and collaborates with Yvonne to devise effective production strategies and respond to new business opportunities.
Previously Dan has worked for production companies shooting digital and video around the world, bringing pre and post-production expertise.
When he's not working, Dan enjoys spending quality time with his family and friends. He's also an enthusiastic hobby musician and fitness enthusiast
Bradley Hendricks
Bradley Hendricks
Global Operations DirectorAniruddha Mukherjee
Aniruddha Mukherjee
Managing Director, APACAniruddha has 15 years of experience working on marketing technology platforms and managing diverse content acquisition and metadata research projects. He has partnered with major global brand owners with a focus on Digital Asset Management for Unilever, Diageo, Coty and L'Oréal.
Violeta Leon
With over 20 years in the industry, Violeta had worked from broadcast to media production, learning the craft from the basics and grown to always try to find the most efficient way to accomplish a task.
Violeta has run through the spectrum, producing advertising and TV shows, generating and developing communications strategies and content, coordinating and supervising teams, assets, and communication pieces for the Latin American market; in which she’s spent a good half of her career.
She believes in knowledge and understanding “how things are done” to successfully manage the work and the team. Process-driven, with a human approach and clients’ needs at the centre, Violeta is also a “problem solver” always looking for the best way to come up with the best result.
As hard-working as she is, she is also an avid Yoga practitioner, dog lover and is looking forward to resume “rock concert going” on a regular basis.
Ryan Dercksen
Ryan Dercksen
Director of TechnologyRyan Dercksen is ICP’s Director of Technology, where he leads the development and execution of the Technology Strategy, encompassing governance, risk and compliance, platforms and systems, IT, information and cyber security, and is ICP’s Data Protection Lead. Ryan joined ICP, bringing 22+ years of experience building platforms, systems, and processes for some of the world’s biggest brands within the technology space. At ICP, Ryan’s role responds to a growing demand for agile, scalable, and innovative customer-centric solutions by building at-scale platforms and solutions leveraging AI and Automation Technologies in harmonising content flow, bringing efficiencies, and simplifying the data journey.
Outside of work, Ryan’s sporting passion for many years involved ultra-distance running, rowing, and stand-up paddling, all at a national level, although now his similarly challenging pastime is bringing up two teenagers based in Sevenoaks, Kent.
Carla El Gawly
Carla El Gawly
Global Head, Digital Shelf SolutionsCarla joins ICP as a Solutions Lead for Digital Shelf, after a decade working for AdTech/SaaS companies in Sydney and London. Her area of expertise is in eCommerce technologies focused on digital content; UGC, Search and PXM. She has extensive experience working closely with global brands and retailers as they look to drive online conversion and optimise customer journeys.
Most recently Carla led Salsify’s EMEA Retail growth and strategy, and also led a closed group of predominately CPG executives in Europe as part of the Digital Shelf Institute; keeping on top of market trends, best practice for all things eCommerce and sharing these learnings as a forum group. In furthering collaboration and learning, she joined the MACH alliance as an ambassador for women in MACH.
Carla is a big "foodie" who enjoys cooking, hosting dinner parties and trying out new restaurants across all cuisines. To counteract her love of eating she also enjoys keeping fit; yoga, spin, reformer and barre. Carla is passionate about travel, and learning about new cultures. Her bucket list places for the coming years’ big trips are Japan and South Africa!
If you're intrigued by the idea of joining our amazing team, be sure to explore opportunities on our careers page.