By Ruth Peters – 

Strawberries and cream, honey and lemon, Posh and Becks ….All matches made in heaven, of course! Well you would be forgiven if Production and Martech Services is not top of your heavenly list but we think it should be, for the following top 5 reasons:

  • Marketing Value – there is no better way to understand the value of marketing than being involved in the creative process, at ICP we are involved with the very inception of the marketing asset and we believe this understanding is essential in order to deliver best practice MarTech advice.
  • Asset Value – as creators of assets we have real life experience of metadata, rights, brand compliance and regional sensitivity issues, helping us provide superior services to our DAM clients.
  • User Empathy – from our production services we understand the creative process from all disciplines and also from both the client and the agency side, this puts us in a unique position to manage the MarTech change management process.
  • Opportunity Spotter – all of our marketing and creative experience helps us add value and spot ways to streamline marketing processes and integrate solutions seamlessly.
  • Keep it Clean – Rest assured, we always keep it clean – advice from both our Production and MarTech teams are never influenced by vendor subjectivity or financial reward, we all always remain agnostic and objective.

At ICP we offer both global advertising production and Martech managed services. The step into Martech came from our production pedigree, as clients recognised how good we are at managing, as well as producing assets.

If you would like to learn more about our MarTech or Production Services please call Matt or Ruth on: +44 (0) 20 7436 4300 or +1 (646) 360 1716.

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