Senior Brand Asset Manager

Description

ABOUT US

ICP is a worldwide leader in Content Operations, offering Solutions that deliver exceptional business outcomes for global brands such as Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. We help global companies get control of their content operations. We guide everything from content management and logistics to creative operations and production to digital commerce enablement so they can achieve a frictionless flow of content through all their systems and channels. Content confidently. ™



BRING THE CONFIDENCE

You’re perfect for this. Not because you have all the answers, but because you get a kick out of finding them. Some people would look at the dizzying sprawl of assets, systems, and endless channels scattered across the globe and think, “there’s no way I’m getting involved in all that.” But not you. You’re actually excited. Because you’ve been around the brand and content block, and you want to bring order to chaos. To mess with the latest MarTech. And to help the world’s biggest companies get their confidence back by finally getting control of their content operations. If this sounds like you, we’d love to hear from you.



ABOUT THE ROLE

The Global Brand Asset Team Leader plays a pivotal role in bringing structure and operational efficiency to our client’s MarTech ecosystem, focusing on Marketing asset management, to support strategic goals.

You are responsible for overseeing and leading a dynamic team engaged in various operational and content-related activities, coordinating data and reporting, and leading client-facing interactions within a Digital Asset Management (DAM) framework. This role supports a global company where leadership, customer service, governance, and process optimization are crucial. The primary focus will be on ensuring seamless day-to-day operations, implementing process improvements, and fostering global collaboration. The role requires effective leadership, strategic thinking, and excellent communication skills.

A proficient and inclusive leader adept at balancing both people and results, fostering a cohesive team driven toward achieving objectives. They excel in fostering global collaboration, working closely with other team leads to establish clear guidelines and goals aimed at achieving common objectives and ensuring global standardization.

Leading by example, they exhibit exceptional client-facing engagement and service across various scenarios, ranging from day-to-day operations to handling complex marketing campaign engagements or product challenges. They effectively report up and partner with the Global Operations Manager (GOM), ensuring streamlined reporting and operations against Service Level Agreements (SLAs), while maintaining strong rapport and feedback loops with the team.

By infusing ICP core values of Curiosity, Collaboration, Adaptability, Focus, Creativity, Trust and Inclusivity into their leadership and management approach, they will not only achieve success in this role but also contribute to the positive culture and growth of the organization.



This is a hybrid role based in Atlanta, GA reporting to the Global Operations Manager.

Key Responsibilities

How you will make an impact:

Team and Operations Management:

Lead day-to-day team operations, including training, shared inbox management, content ingestion, and documentation, to ensure smooth functioning.
Overseeing the timely delivery of assets into the Digital Asset Management (DAM) system.
Ensure team members are well-trained, motivated, and aligned with organizational goals, creating a productive and positive work environment.
Provide strong leadership nurturing collaboration.
Trouble shoot and provide solutions to product issues and various other challenges.
Provide exceptional communication of wins, opportunities, and risks operationally to the team, and when required manage messaging to the client.
Audit, monitor, and report on asset rights/usage/restrictions and compliance.


Process Improvements:

Identify unique ways to organize and manage the entire digital asset life cycle.
Identify opportunities for process optimization and automation to streamline workflows, and enhance efficiency, and effectiveness.
Design, implement, and maintain metadata schemas that reflect the true needs of the business.
Develop, document, and manage processes on the central system to enhance team operations and global effectiveness.


Collaboration:

Collaborate with global cross-functional teams to implement best practices, enhancing overall operational efficiency and ensure alignment with organizational objectives.
Serve as liaison between the Shanghai team and other global teams, promoting knowledge sharing and best practices.


Client Facing Engagement:

Engage with stakeholders from various brand teams and agencies to understand their requirements and expectations.
Collaborate with brand team and agencies stakeholders to ensure content and campaigns are delivered on time and meet quality standards.
Build and maintain strong partnerships to facilitate smooth interactions with stakeholders and external partners.
Listen, learn, and adapt to changes in the business’ needs.
Attend Client Marketing Townhalls to ensure knowledge to the business.

Key Experience & Skills

WHAT YOU WILL BRING:

Requires a BA/BS and a minimum of 6 years' experience in marketing, commerce and/or creative

technologies or related field, including a minimum of 4 years’ experience in a client-facing agency or consulting role.; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences:

5+ years of Digital Asset Management experience
Must have acute attention to detail
Familiarity with Adobe DAM system, or another DAM system
Broad technical and operational knowledge across various industry segments
Strong communication skills, both verbal and written, with an influential communication style
Creative problem-solving mindset and a deeply curious nature
Ability to clearly articulate complex situations / ideas and lead discussions with clients, colleagues, and leadership
Understanding of project management principles
Ability to adapt to evolving client needs, industry trends, and internal processes
Strategic thinking capabilities
Effective presentation skills
Emotional intelligence