Rights Management: the five elements of an effective strategy

Rights Management: the five elements of an effective strategy

We all want our rights management processes to be as slick and user-friendly as possible, but we have to stay fully compliant and well-governed.

There’s a tension between two drivers:

  1. Optimisation – making the process as simple and effective as possible
  2. Governance – the act of controlling behaviour

Together, they form the yin and the yang of effective rights management. In ICP’s latest whitepaper we share solutions that prevent these objectives from clashing, and instead make them work to complement each other.

You can download this here for free.

Link to Rights Management – the five elements of an effective strategy

ICP now offers a wider range of training and consulting services alongside our Creative Production and Martech managed services that many of you already know.

A day in the life: My first Friday at ICP London

A day in the life: My first Friday at ICP London

ICP is all about People

Technology can do a lot in our ever-changing world of marketing, but it’s what people can do with it that makes the difference.  We are proud of all our people in the many different roles they have around the world; proud of the way they contribute to our clients’ success, but equally proud how they contribute to ICP’s culture and the lively office environments in which we spend our time.  We will be adding to ICP’s blog with regular contributions with the theme ‘A day in the life of ICP’ every so often.  Check back into our blog or follow us on your social media of choice; LinkedIn, Twitter, Instagram and Facebook.



Despite my insides sweating at the thought of meeting everyone, I took my manager up on his offer to join him and head to ICP’s London office at the end of day on my first Friday at the company (I had been working offsite with my team that first week).

When I arrived, I saw lots of people sipping white wine, snapping bread sticks, and smearing some inviting looking hummus onto some inviting looking bread. These are all my favourite things so for a second, I must admit, I did think that this was my surprise “welcome” party. I’m still a little disappointed that the bread sticks weren’t purchased exclusively with me in mind, but what made that better was that I soon found out this happy gathering of people was not just a one off. On the last Friday of every month, as well as the excitement of payday, we also have “E.O.M DRINKS” to look forward to. And it’s not just for the wine connoisseurs and carb loaders. There are always soft drinks and usually a variety of other tasty bar snacks to choose from.

The nerves of meeting everyone in a new environment had dissipated. Quickly I was settled. Everyone was extremely friendly. Although there was lots of snacking and chatting in the bar area, throughout the office there were people still busy working. Yet even these people – whether they were trying to meet some tight deadline or just get things prepared for the following week – all seemed genuinely happy to meet me and took some time out of their busy workloads to speak with me.

Sufficiently bloated from all the blended chickpeas, Mexican beer, and flattering comments I decided to head home. It was a lovely end to a good week. The first day’s nerves will always exist but at ICP they felt like they were worth more. Not just was I welcomed, but after a short amount of time with everybody, I felt a part of ICP.


Luke Hoskisson, Brand Steward, London (Unilever)

Luke has been at ICP for nearly 2 years, working as a Brand Steward for Unilever’s DAM platform in the London office after transitioning from being on the Operations team of the Unilever account.

Luke graduated from King’s College London in 2017 with a BA in English Language. He enjoys climbing things, writing things, and eating things, all the while doing his best to not confuse which is for what.



Econsultancy Change Management for Marketers Best Practice Guide

Econsultancy Change Management for Marketers Best Practice Guide

ICP and Victor Lebon are delighted to have contributed to the just-published Econsultancy Change Management for Marketers Best Practice Guide by Neil Perkin.


This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It identifies key issues, challenges & opportunities around the evolving skills of modern marketers in this rapidly changing digital marketing & media environment.


To get your copy or find out more, click here.


“I’m Just an Asset”

“I’m Just an Asset”

ICP has a passion and takes pride in helping our clients manage their creative operations and martech programs. We know their assets live at the center and this short little film illustrates the emotional roller coaster of being one of those assets.


ICP has been involved now for over 15 years helping clients better organize their assets; from the days of having to create back-up tape drives right through to today’s sophisticated cloud-based enterprise-wide DAM solutions. We’ve looked at things from the perspective of one treasured Asset.

Our CEO for Americas, Christopher Grakal was inspired by the nationally-loved Schoolhouse Rock series of educational animated and musical videos.

Enjoy 😊

ICP chooses Water Aid as their charity!

ICP chooses Water Aid as their charity!

ICP chose WaterAid as its charity for 2019 and beyond as a focus for fundraising and awareness building. WaterAid focuses on the three essentials that transform people’s lives: clean waterdecent toilets and good hygiene.

Our year has kicked off with ‘March for Water.’ This challenged all supporters to record their distances walked or run on every day during March, highlighting how far many people throughout the world have to walk just to have access to clean water. For 1 in 9 people around the world getting a drink of water isn’t as simple as turning on a tap. They have no choice but to make long, tiring, and often dangerous journeys to remote water sources – and then haul heavy cans or buckets all the way back home. It’s a journey that for some is an eight kilometre round trip and a burden that more often than not falls to women and young girls, who sacrifice their education and careers to make sure their families have water.

The ICP London office had 60 people tracking their distances daily, forming teams and competing for some fun prizes (mainly chocolate-related). The teams were made up of between 2 and 15 people. The winning team was the one with the highest average distance per month through the month. We also had prizes for the top individual distances. Our top two in the office, Christine Ha and Paul Stedman, managed an amazing 441 and 416km respectively, and that was by Friday 29th March. We had 4 more over 300km (JingLiangScottGiovanni), and then a further 8 over 200km (Lee, StephPaul PNicoLukeReemaDebbie and Frazer). This left many of us at the other end of the scale very much in awe!

Our blue shoe laces which were provided by WaterAid, have helped spread the message on social media.

We will keep you updated with other activities during the year – next up, cycling, running and baking…

ICP Joins Free the Bid!

ICP Joins Free the Bid!

ICP is proud to be a part of Free the Bid, a non-profit enterprise with an aim to encourage women directors and give a voice to women filmmakers in the advertising industry.

The whole corporate world needs to fix its diversity issue – because it’s the right thing to do, but also because it’s a good idea for business. If creativity can be described as “thinking outside the box,” then it would seem obvious that diversity would only increase creativity. Embracing multiple genders, races, sexual orientations… all of these are important because they help to make companies and rands more creative, empathetic and representative of their customers and of society at large.



A vicious cycle:

– At the bidding stage, ad agencies typically present three directors per film/spot.

– Most women don’t get a chance to build competitive reels after years of gender bias

– Ad agencies end up with 3 male directors bids. Production companies don’t have incentive to sign more women.



– Ad agencies and brands get one WOMAN DIRECTOR’S bid on EVERY job!

“ICP is proud to support #FreeTheBid. Diversity in all its forms enriches the world we live in. We all have a responsibility to drive positive change and embrace diversity in everything that we do. We are committed to knocking down every barrier and inspiring creativity.”

Christopher Grakal: CEO Americas

Victor Lebon: CEO, EMEA & APAC