World mental health day at ICP

World mental health day at ICP

For World Mental Health Day, ICP had put together a beautiful display of a variety of foods to make for a healthy breakfast!


A few of us gathered around for morning chats while indulging into the healthy spread.








We then finished off the day with two sessions of mindfulness colouring in, which promotes a healthy, stress free mind, improves anxiety, focus and helps with sleep.




World mental health day: This is a day for global mental health education, awareness and advocacy against social stigma. Remember, it’s ok to not be ok. Take the time to ask someone how they are. A conversation with another person can sometimes be enough to make a difference.

A day in the life: My first Friday at ICP London

A day in the life: My first Friday at ICP London

ICP is all about People

Technology can do a lot in our ever-changing world of marketing, but it’s what people can do with it that makes the difference.  We are proud of all our people in the many different roles they have around the world; proud of the way they contribute to our clients’ success, but equally proud how they contribute to ICP’s culture and the lively office environments in which we spend our time.  We will be adding to ICP’s blog with regular contributions with the theme ‘A day in the life of ICP’ every so often.  Check back into our blog or follow us on your social media of choice; LinkedIn, Twitter, Instagram and Facebook.



Despite my insides sweating at the thought of meeting everyone, I took my manager up on his offer to join him and head to ICP’s London office at the end of day on my first Friday at the company (I had been working offsite with my team that first week).

When I arrived, I saw lots of people sipping white wine, snapping bread sticks, and smearing some inviting looking hummus onto some inviting looking bread. These are all my favourite things so for a second, I must admit, I did think that this was my surprise “welcome” party. I’m still a little disappointed that the bread sticks weren’t purchased exclusively with me in mind, but what made that better was that I soon found out this happy gathering of people was not just a one off. On the last Friday of every month, as well as the excitement of payday, we also have “E.O.M DRINKS” to look forward to. And it’s not just for the wine connoisseurs and carb loaders. There are always soft drinks and usually a variety of other tasty bar snacks to choose from.

The nerves of meeting everyone in a new environment had dissipated. Quickly I was settled. Everyone was extremely friendly. Although there was lots of snacking and chatting in the bar area, throughout the office there were people still busy working. Yet even these people – whether they were trying to meet some tight deadline or just get things prepared for the following week – all seemed genuinely happy to meet me and took some time out of their busy workloads to speak with me.

Sufficiently bloated from all the blended chickpeas, Mexican beer, and flattering comments I decided to head home. It was a lovely end to a good week. The first day’s nerves will always exist but at ICP they felt like they were worth more. Not just was I welcomed, but after a short amount of time with everybody, I felt a part of ICP.


Luke Hoskisson, Brand Steward, London (Unilever)

Luke has been at ICP for nearly 2 years, working as a Brand Steward for Unilever’s DAM platform in the London office after transitioning from being on the Operations team of the Unilever account.

Luke graduated from King’s College London in 2017 with a BA in English Language. He enjoys climbing things, writing things, and eating things, all the while doing his best to not confuse which is for what.



Join ICP at Aprimo Sync! 2019 in Nashville and in Barcelona!

Join ICP at Aprimo Sync! 2019 in Nashville and in Barcelona!

ICP is participating at Aprimo Sync! in Nashville on May 15th – 16th and in Barcelona on June 4th – 5th 2019.

We’ll be delighted to meet up with users of Aprimo technology solutions to help them make even better use of the licensed tools in Digital Asset Management and the wider marketing and Creative Operations space.


At both locations, ICP will be presenting on this subject:

People and Process – the Key to Technology Adoption

For a technology program to succeed, it’s important to consider the people involved; their roles and their responsibilities. This presentation will be an introduction to best practice in this area.


Our speakers and delegates in Nashville, 15th – 16th May:

Lindsey Hawkins, Business Director

James Talbott, Global Brand Asset Manager


Our speakers and delegates in Barcelona, 4th – 5th June:

Victor Lebon, CEO, EMA & APAC

Tom Sloan, Marketing Technology Consultant

Click here to register if you’re interested in attending Nashville and here for Barcelona!

Join ICP at DAM & Creative Ops NY 2019!

Join ICP at DAM & Creative Ops NY 2019!

ICP will be participating in the world’s largest conference dedicated to Digital Asset Management and Creative Operations; a unique environment to exchange knowledge, share experiences and build long lasting professional networks.

Join us along with 100+ speakers across 70+ sessions covering Metadata, Integration, AI, Automation, Creative Operations, Corporate Archives, Video Workflow, Rights Management, Semantics, Governance and discover the importance of ‘Creative Operations;’ the tools, systems and methods that maximize productivity in the creative process.


Panel: “I think, therefore I DAM”: People, Purpose and Alignment for the Long Term | Thursday 2nd May | 11:20am

This panel, led by Christopher Grakal (CEO Americas), will explore the strategy and tactics that can help drive continued and long-term engagement with DAM. There’s often a tremendous amount of effort spent in the launch phase, and this session will look at the equally important and sometimes different challenges associated with nurturing your DAM as a key ‘always-on’ part of the marketing environment.

Panellists Include:

Sally Hubbard – Public Broadcasting Service

Mark Smith – Adstream

Stephanie Taubin – Biogen

Michael Weeman – The CocaCola Company


Roundtable: “Dear Operating Model, I’d like to re-introduce you to the DAM and our wider strategy.” | Thursday 2nd May | 14:20pm

This session will be lead by Victor Lebon to discuss the importance of continually aligning DAM working practices to the organization’s wider strategy, taking account of evolving technologies.  This process is often well thought-through at the initial launch, but over time can be come misaligned. We will explore a number of common scenarios & share best-practice in overcoming the challenges.


What you can benefit from these conferences?

  • Share best practices.
  • Meet your community.
  • Learn from industry professionals during case study presentations.
  • Attend and participate in workshops and interactive panels.
  • Network with industry leaders and peers.


Our attendees from ICP:

Christopher Grakal, CEO, Americas

Victor Lebon, CEO, EMEA & APAC

Kathleen Shannon, Brand Asset Manager

Suzanne Peterson, Global Operations Manager


Date & Time:

DAM NY May 2-3, 2019

Creative Operations NY May 2 2019.


Register here for DAM or here for Creative Operations and use our discount code ICP100 for a $100 discount.


We hope to see you there!

ICP Global Expansion

ICP Global Expansion

By John Stuart – 


2016 has been a highly satisfying and an exciting year for us so far. We have extended our global reach by opening an office in Mexico City to align with our London, Mumbai and Shanghai hubs. This enhances the services we provide to our DAM and Marketing Technology clients, providing them with 24/5 support, wherever they are in the world.

To support our global business and create new opportunities locally, we are enlarging our APAC production hub in Mumbai to reflect the array of services we offer from our London hub, including; Broadcast, DOOH, creative content, online, retail environment, social and print.

Furthermore, we are extending our DAM managed service offer in the North America region and Chris Grakal, who was formally the VP of Image Management at Turner Broadcasting Systems, will head this operation. Having previously fulfilled a similar role at Warner Brothers, the appointment of Chris strengthens our commitment to deliver our clients best quality advice that is founded on real world experience. 

Our DAM clients, including Unilever and Diageo, continue to support us with additional assignments in line with their digital transformation strategies. We continued to expand our portfolio of DAM and Marketing Technology clients with the recent contract win to manage the DAM platform for Shire Pharmaceuticals. They are the world’s leading biotechnology company with offices in more than 100 countries. Their faith in us is a testament to our long-term expertise in managing marketing assets in highly compliant industries. 

Our equally important global production business continues to thrive. We are privileged to be the global production partner for such high profile campaigns, with Diageo, Smirnoff (including their ‘we’re open’ campaign featuring Chris Fonseca), Captain Morgan, Johnnie Walker (including the brilliant ‘Gentleman’s wager and Joy campaigns featuring Jude Law), the Haig Club campaigns fronted by David Beckham, Baileys, Tanqueray, Guinness and many more. We were Carlsberg’s production partner for their campaigns supporting the European Champions League tournament in the spring. We worked for the first time earlier this year with Treasury Wines of Australia. In the last 2 months we’ve welcomed La Mere to our portfolio of luxury brands including Estee Lauder, Tom Ford, Jo Malone Mac, Coty, Tiffany, Michael Kors and Calvin Klein. We are also proud of the fact that Avon Cosmetics entrusted us with further assignments managing the production for their Fashion and Home division.

We are also engaging with our clients who need original creative content, such as our current campaign for Smirnoff’s Love Win’s campaign, promoting their sponsorship across the UK’s music festivals this past summer. 

So as 2016 draws to a close we are looking forward to an equally exciting 2017, with continued growth for both our global hubs and personnel. 

At ICP we offer both global advertising production and Martech managed services. The step into Martech came from our production pedigree, as clients recognised how good we are at managing, as well as producing assets.

If you would like to learn more about our MarTech or Production Services please call Matt on: +44 (0) 20 7436 4300 or +1 (646) 360 1716.

Mumbai Team Celebrate Diwali

Mumbai Team Celebrate Diwali

By Martin Handyside –

Diwali is the Hindu festival of lights celebrated every year in autumn in the Northern Hemisphere. Check out these photos of our Mumbai team celebrating Diwali together!

Members of Ergo and ICP DAM team

Prashant Devatraj, Director, Business Development and Client Services – South Asia, Ergo India and Aniruddha Mukherjee Manager of the Unilever Asset Bank

Bijur Narvekar ICP Studio Manager and Mohan Nair ICP Digital Developer