We transform TV broadcast commercials for new digital channels, add movement to static 2D designs and adapt for social media.

Whether our clients pick static or digital, we pay attention to every detail and find new ways to help them make the most of their content.

Working from simple brief, we can shoot new material that fits the brand message and can be quickly adapted for a variety of media or develop existing static assets into animated ones.

To make sure your campaign is a success we:

  • Use a variety of software solutions. Software including After/FX and Smoke allows our editors to find innovative ways to shoot new footage or use existing imagery.
  • Work with experienced editors. Their extensive knowledge of different software allows them to quickly formulate their ideas.
  • Adapt assets. We can adapt TV commercials to new time lengths, make static 2D designs move and repurpose for social media.
  • Generate and produce ideas. We can shoot new material that fits the brand message and can quickly be adapted for other uses.

For example:
In support of their sponsorship of Pride UK, Smirnoff asked us to create campaign assets for Outdoor & Digital. We created an integrated motion campaign for DOOH, Social and VOD. The DOOH campaign followed the Pride route, including Piccadilly Circus and Haymarket screens and nearby tube stations running on escalator panels and LCDs.

To find out how we can help you make the most of your media space, call David Howlett on +44 (0) 20 3764 5407 or email him on david.howlett@icpnet.com.

Online & Social

At ICP we understand what’s needed to distribute broadcast assets globally and adapt it for new regions and languages.