WEBINAR
So you're GDSN-curious...
Join our ICP Content Conversations webinar
Join ICP Content Operations experts Lisa Grimm, Jeremy Bright and Kayleigh Darling for this webinar, as they take you on a journey through the intricacies of Global Data Synchronization Network (GDSN) implementation and expansion.
Building on the strong interest generated during our recent presentation at the Salsify Digital Shelf Summit, our experts will delve deeper into this topic. We'll discuss both from strategic and operational lenses how to establish and expand your GDSN footprint across markets and retailers to gain efficiency and increase sales, giving you thought starters and best practices from our practical experience, from deciphering data complexity to the importance of in-market intelligence to establishing a GDSN operations team.
Key topics we will explore include:
- What is GDSN and how does it work?
- What you should consider before dipping your toes into the GDSN (data) pool including data, team, partner and market readiness
- How to execute with intention, coordinating stakeholders across your PIM and GDSN teams, as well as your vendors and partners to ensure adoption drives your program forward
SAVE THE DATE:
Tuesday, 21st May
8:00am PDT / 11:00am EDT / 4:00pm GMT / 5:00pm CEST
REGISTER TO ATTEND:
Lisa Grimm, Executive Consultant, ICP, has been directing DAM, taxonomy, and enterprise content programs in the US and Europe since the mid-1990s for companies, museums, and archives large and small, including Women.com, Nature Publishing Group, Drexel University College of Medicine, Elsevier, GSK, Amazon and many more. She has worked as a DAM product owner, trainer, and administrator in-house, as a consultant, and on the vendor side. Recent roles include her positions at Global Director, DAM, at Novartis and VP DAM Evangelist at Digizuite.
Lisa Grimm
With more than a decade of experience in Content Management, Jeremy is a thoughtful leader and creative problem-solver focused on building innovative solutions. While he began his journey in a DAM-centric role, he's grown his skills and expertise to cover all components of Content Operations ecosystems and teams, focusing on enterprise goals and providing strategic guidance to ensure they are achievable, measurable and sustainable. Jeremy has helped lead initiatives at Coty, The Coca-Cola Company, Nestlé, RWC and others by valuing relationship-building and communication as foundational components to any project's success.
Jeremy Bright
Kayleigh began working with products and data in the EPOS world 18 years ago. Her experience led her to join a global FMCG brand, working specifically with normalizing and centralizing product data to create measurable business impact. During her career, she has built deep experience implementing PIM software solutions and introducing GDSN connections for large, global corporations. Using her extensive knowledge of customer journeys, data modeling, and product data strategy, Kayleigh has spearheaded ecosystem-level projects for clients at ICP, driving efficiency and change at scale.
Kayleigh Darling
ICP helps global companies get control of their content operations. We guide everything from Content Management & Logistics to Creative Operations and Production to Digital Shelf, so they can achieve a frictionless flow of content through all their systems and channels. The world's top brands rely on ICP to provide the insights, capabilities and possibilities to make, manage and deliver their content confidently.