Register for our icp content conversations webinar
the case for a managed content services team
Despite significant investments in DAM and Marketing Operations technology, many organisations still find themselves burdened with manual work to get their content through the ecosystem and struggle with time-consuming processes for creating marketing collateral. These pain-points are particularly common in FMCG, retail and life sciences sectors, and can lead to suboptimal marketing campaigns and competitive disadvantage.
This situation is usually the result of organizations purchasing the technology tools only, without the equivalent investment in strategy and resources.
To overcome those challenges, it's essential to develop a holistic approach to Marketing and Creative Operations, where the focus is not just on the procurement of technology tools but on building an entire program around them: a complete content ecosystem that's a service to the enterprise.
SAVE THE DATE
Thursday, 15th August
8:00am PDT / 11:00am EDT / 4:00pm BST / 5:00pm CEST
Managed Content Services (MCS) teams can transform marketing operations by combining skilled people with efficient data processes to optimize content management and enable automation.
In this ICP Content Conversation, host Tom Sloan will chat with Kelly Pepper, Global Head of Managed Content Services at ICP. Together, they'll discuss:
- Centralized, decentralized or hybrid approaches: what's the right model for you? Find out which model best suits your organization's needs and gain insights into how to balance responsibilities to manage content across different teams.
- What is an MCS team? Discover how an MCS team can optimize your marketing operations and boost productivity.
- How to unlock the full potential of your content ecosystem and learn strategies to extend the benefits of an MCS team throughout your organisation
Join this webinar and discover how your organization can increase efficiency, achieve faster time to market and boost sales.
We'll be going live at 8am PDT/ 11 am EDT / 4pm BST / 5pm CEST on Thursday 15th August, but you can also catch up on demand.
Our speakers
Kelly Pepper, Global Head, Managed Content Services, ICP
Kelly is a history nerd turned digital asset management SME. Building on her experience in digital archives, she transitioned into DAM and has supported and led corporate DAM initiatives for the last 8 years. She’s passionate about collecting, describing and sharing content: access to information is a fundamental right! Whether it’s historic material or brand assets, findability and user experience is key. After establishing and leading one of our largest CPG accounts, Kelly is now responsible for the global delivery of our managed content services.
Kelly Pepper
Tom Sloan, Global Head, Content Management & Logistics Solutions, ICP
Tom is a seasoned content management practitioner with over 15 years of experience in Digital Content Management. With a diverse background as a technology vendor, product owner, and expert consultant to some of the world's largest and most complex businesses, he now serves as ICP's Global Head of Content Management & Logistics Solutions.
Tom has led numerous enterprise-scale digital asset management implementation projects and provided valuable counsel to C-suite executives on their strategic vision and ‘the art of the possible’ in this increasingly hard-to-navigate space.