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Webinar
ICP Content Conversations: Understanding PIM/PXM Maturity
Join Jeremy Bright, Carla El Gawly, and Kayleigh Darling as they explore how to enhance your PIM/PXM strategy for global success. This session covers the integration of people, technology, and processes, the crucial link between PIM and PXM, and steps for advancing maturity to achieve better outcomes
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Webinar
ICP Content Conversations: The Age of Creative Automation
Explore how Creative Automation is transforming content creation, workflows, and delivery in this webinar with Jeremy Wintroub and Bal Bhachu from ICP. Learn how AI and automation are driving efficiency, scalability, and innovation for global brands.
Webinar
ICP Content Conversations: Composable Content Experiences
Tom Sloan from ICP and Gert Fahrnberger from Smint discuss how DAM programs can move beyond a 'one-size-fits-all' approach. Learn how composable content experiences drive engagement, re-use, and ecosystem adoption, with insights on personalization, best practices, and real-world success stories.
Video
Hype to Hope: Leveraging Generative AI in your Martech Ecosystem
Generative AI has the opportunity to enable content production at scale; but how can we leverage our existing marketing technologies to manage these new capabilities and effectively harness its power without creating more challenges for your organization.
Video
Creative Ops Podcast: Creative Ops Crystal Ball Gazing with Jeremy Wintroub
In this episode of the Creative Ops Podcast, Jeremy Wintroub and Nish Patel go on a journey to explore what and where the future of creative operations might be headed, analyzing emerging trends and opportunities on the horizon for creative ops professionals. How will rapidly advancing technologies like AI impact the field?
Video
How to get all the stakeholders aligned on modular content?
If you're a leader whose teams create and approve content for life sciences, financial services, FMCGs, or any other fast-moving industry, chances are you've been told you need to "make modular content happen". But aligning your organization's stakeholders on the 'why' can be challenging. Take a look at this snippet from our recent webinar with Lisa Grimm and Bernard Madden, where they reveal strategies for securing stakeholder buy-in on modular content.
