Resources Hub
Here you'll find our latest thought leadership including white papers, webinars and videos. We also regularly publish to our blog, post company news, and share details of upcoming events.
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Latest Company News
ICP Launches Data & Automation Solutions to Optimize Content Operations through AI Enablement
19 December 2024
LONDON – ICP, a global leader in content operations, is thrilled to announce the launch of its Data & Automation solutions area, designed ensure every part ...
Read moreICP Appoints Dan Rowe as EVP, Client Delivery
7 August 2024
LONDON – ICP, a global leader in content operations solutions, is pleased to announce the appointment of Dan Rowe as Executive Vice President (EVP), Client ...
Read moreAniruddha Mukherjee Appointed as Managing Director, APAC
28 March 2024
ICP is delighted to announce the appointment of Aniruddha Mukherjee as the Managing Director for the Asia-Pacific (APAC) region. Aniruddha's promotion to this ...
Read moreICP Events
Featured White Papers
ICP subject matter experts regularly write and publish white papers which summarise our thinking across trends, issues and pain points that affect marketing and creative operations.
Latest Webinars
ICP subject matter experts are often invited to deliver webinars that take a deep dive into important areas within Creative Operation or the use of technology in marketing, especially Digital Asset Management.
Transforming Content Operations with Data & Automation
In this webinar, Bal Bhachu, explores how businesses can transform their content operations by leveraging data and automation. Discover practical strategies, a proven transformation framework, and insights into overcoming common challenges like silos and inefficiencies.
Compliant Content Creation at Scale with Tenovos
Discover how enterprise brands streamline content workflows and ensure compliance at scale. In this session, experts from ICP, Tenovos, and Reckitt share strategies for transforming MLR reviews with DAM technology, driving efficiency and enabling innovative content creation.
Turning Detractors into Advocates: Driving DAM Adoption
Explore effective strategies for converting resistance within your organization into robust support for your Digital Asset Management program. This session offers insights into addressing diverse viewpoints, enhancing engagement, and harnessing initial skepticism to foster long-term value and enthusiasm.
Featured Videos
You'll find an eclectic range of ICP films and videos here covering a wide range of themes across marketing and creative operations as well as what it's like to work at ICP. Enjoy!
Hype to Hope: Leveraging Generative AI in your Martech Ecosystem
Generative AI has the opportunity to enable content production at scale; but how can we leverage our existing marketing technologies to manage these new capabilities and effectively harness its power without creating more challenges for your organization.
Creative Ops Podcast: Creative Ops Crystal Ball Gazing with Jeremy Wintroub
In this episode of the Creative Ops Podcast, Jeremy Wintroub and Nish Patel go on a journey to explore what and where the future of creative operations might be headed, analyzing emerging trends and opportunities on the horizon for creative ops professionals. How will rapidly advancing technologies like AI impact the field?
How to get all the stakeholders aligned on modular content?
If you're a leader whose teams create and approve content for life sciences, financial services, FMCGs, or any other fast-moving industry, chances are you've been told you need to "make modular content happen". But aligning your organization's stakeholders on the 'why' can be challenging. Take a look at this snippet from our recent webinar with Lisa Grimm and Bernard Madden, where they reveal strategies for securing stakeholder buy-in on modular content.