Our Resources

Resources Hub

Here you'll find our latest thought leadership including white papers, webinars and videos. We also regularly publish to our blog, post company news, and share details of upcoming events.

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Take ICP's DAM Maturity Assessment

Better understand your digital asset management maturity level and get a custom report highlighting ideas and approaches to help you derive higher levels of value from your DAM ecosystem.

The interactive assessment should take approximately 15 minutes to complete, requiring you to share only a few basic details.

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Recent Blog Posts

Latest Company News

ICP Events

Featured White Papers

ICP subject matter experts regularly write and publish white papers which summarise our thinking across trends, issues and pain points that affect marketing and creative operations.

Latest Webinars

ICP subject matter experts are often invited to deliver webinars that take a deep dive into important areas within Creative Operation or the use of technology in marketing, especially Digital Asset Management. 

Webinar

Transforming Content Operations with Data & Automation

In this webinar, Bal Bhachu, explores how businesses can transform their content operations by leveraging data and automation. Discover practical strategies, a proven transformation framework, and insights into overcoming common challenges like silos and inefficiencies.

Webinar

Compliant Content Creation at Scale with Tenovos

Discover how enterprise brands streamline content workflows and ensure compliance at scale. In this session, experts from ICP, Tenovos, and Reckitt share strategies for transforming MLR reviews with DAM technology, driving efficiency and enabling innovative content creation.

Webinar

Turning Detractors into Advocates: Driving DAM Adoption

Explore effective strategies for converting resistance within your organization into robust support for your Digital Asset Management program. This session offers insights into addressing diverse viewpoints, enhancing engagement, and harnessing initial skepticism to foster long-term value and enthusiasm.

Featured Videos

You'll find an eclectic range of ICP films and videos here covering a wide range of themes across marketing and creative operations as well as what it's like to work at ICP. Enjoy!

Video

Hype to Hope: Leveraging Generative AI in your Martech Ecosystem

Generative AI has the opportunity to enable content production at scale; but how can we leverage our existing marketing technologies to manage these new capabilities and effectively harness its power without creating more challenges for your organization.

Video

Creative Ops Podcast: Creative Ops Crystal Ball Gazing with Jeremy Wintroub

In this episode of the Creative Ops Podcast, Jeremy Wintroub and Nish Patel go on a journey to explore what and where the future of creative operations might be headed, analyzing emerging trends and opportunities on the horizon for creative ops professionals. How will rapidly advancing technologies like AI impact the field?

Video

How to get all the stakeholders aligned on modular content?

If you're a leader whose teams create and approve content for life sciences, financial services, FMCGs, or any other fast-moving industry, chances are you've been told you need to "make modular content happen". But aligning your organization's stakeholders on the 'why' can be challenging. Take a look at this snippet from our recent webinar with Lisa Grimm and Bernard Madden, where they reveal strategies for securing stakeholder buy-in on modular content.

Achieve a Frictionless Flow Of Content

Helping global companies achieve a frictionless flow of content.