Every industry requires solutions tailored to its own unique challenges. Our client partners, consultants, asset specialists and production teams have deep expertise in marketing and creative operations across a variety of sectors.
Sharing news, thought leadership and expertise on the evolution of marketing operations.
Thought Leadership
Maturity Assessments
We all want our rights management processes to be as slick and user-friendly as possible, but we have to stay fully compliant and well-governed.
There’s a tension between two drivers:
Together, they form the yin and the yang of effective rights management. In ICP’s latest whitepaper we share solutions that prevent these objectives from clashing, and instead make them work to complement each other.
You can download this here for free.
Link to Rights Management – the five elements of an effective strategy
ICP now offers a wider range of training and consulting services alongside our Creative Production and Martech managed services that many of you already know.