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Henry Stewart Creative Production NY
Thursday 16 May, 2024
Join ICP at Henry Stewart's Creative Production New York on May 16th 2024, at the New York Hilton Midtown Hotel. Join Jeremy Wintroub, EVP, Creative Operations & Content Studio, ICP and Casey Rosenbaum of IHG at 2:30PM EDT, for the discussion "Where Brand Meets Tech", which will look at what's working and what isn't when it comes to adapting how brands come to life on digitally enabled tech platforms. Jeremy and Casey will explore what needs to be done from each side to optimize how brands enable, produce, and execute so that they can take advantage of massive opportunities of scale. As well as what they believe technology partners need to do to allow brands to maintain their unique identities online and off while benefiting from the efficiencies of scale.