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Webinar - Turning Detractors Into Advocates: Driving DAM Adoption
Thursday 21 November, 2024
For a Digital Asset Management (DAM) program to truly succeed, adoption and engagement are key - but it’s natural for people to approach change with caution, and each individual across an organization brings unique perspectives and opinions.
Join this Content Conversation "Turning Detractors into Advocates: Driving DAM Adoption" with Tom Sloan, ICP's Solution Architect & Global Solution Lead, to find out how to leverage those who may be initially resistant—your potential detractors—as powerful allies in fostering enthusiasm and positive engagement in your DAM program.
Learn how to address diverse views and build momentum by transforming hesitant users into enthusiastic advocates, ensuring that your DAM initiative gains the user traction required to deliver long-term value across your organization.
In this session, we'll cover:
- Understanding resistance: Common reasons why users resist DAM adoption and how to identify, engage with & address pain points and friction.
- Building your case for DAM: Crafting messages that demonstrate value for different roles within the organization.
- Engagement Strategies: Techniques for engaging detractors and turning them into advocates.
- Measuring Success: KPIs and metrics to assess and improve DAM Engagement & adoption over time.
Guest speaker to be announced soon!