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ICP Content Conversations: Optimizing your Ecosystem with Managed Content Services
Thursday 15 August, 2024
Join us for this ICP Content Conversations hosted by Tom Sloan, ICP's Global Head of Content Management & Logistics Solutions with guest Kelly Pepper, Global Head of Managed Content Services at ICP for a discussion on Managed Content Services and how they can help you optimize your content ecosystem.
Despite significant investments in DAM and Marketing Operations technology, many organisations still find themselves burdened with manual work to get their content through the ecosystem and struggle with time-consuming processes for creating marketing collateral. These pain-points are particularly common in FMCG, retail and life sciences sectors, and can lead to suboptimal marketing campaigns and competitive disadvantage.
This situation is usually the result of organizations purchasing the technology tools only, without the equivalent investment in strategy and resources.
To overcome those challenges, it's essential to develop a holistic approach to Marketing and Creative Operations, where the focus is not just on the procurement of technology tools but on building an entire program around them: a complete content ecosystem that's a service to the enterprise.
Managed Content Services (MCS) teams can transform marketing operations by combining skilled people with efficient data processes to optimize content management and enable automation.
In this ICP Content Conversation, host Tom Sloan will chat with Kelly Pepper, Global Head of Managed Content Services at ICP. Together, they'll discuss:
- Centralized, decentralized or hybrid approaches: what's the right model for you? Find out which model best suits your organization's needs and gain insights into how to balance responsibilities to manage content across different teams.
- What is an MCS team? Discover how an MCS team can optimize your marketing operations and boost productivity.
- How to unlock the full potential of your content ecosystem and learn strategies to extend the benefits of an MCS team throughout your organisation
Join this webinar and discover how your organization can increase efficiency, achieve faster time to market and boost sales.
We'll be going live at 8am PDT/ 11 am EDT / 4pm BST / 5pm CEST on Thursday 15th August, but you can also catch up on demand.