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Henry Stewart Festival of DAM 2021
Wednesday 1 September, 2021
Join us for the largest DAM Festival of the year, to learn, celebrate and connect with 1000+ members of the global Digital Asset Management community in our second Festival of DAM.
You will hear LIVE keynotes, panels and case studies from world-leading organizations facing the challenge of managing their digital media assets; you will have the opportunity to join virtual roundtable discussions and share your experiences with fellow DAM festival-goers; and you will leave the event with more knowledge of how Digital Asset Management technology and workflows can help to elevate your brand.
DAM, please meet Commerce; Commerce, please meet DAM. You two need to get to know each other better
Our panel is on September 1st at 2.10PM EDT and will be moderated by Michael Weeman.
Michael was the Global Senior Director of Consumer Commerce Strategy and Digital Capabilities at The Coca-Cola Company, and has recently joined ICP to head up our Digital Commerce domain. We’ll be talking with our guest panelists about why and how DAM has become the bridge between the worlds of content and commerce, and how you can identify and plan your next steps to bring both of those worlds closer to each other for better customer-centric business outcomes.
With the shift to digital, DTC selling, Ecommerce in all its forms, as well as more integrated marketing management of traditional retail channels, DAM now finds itself as the bridge between the two worlds of content and commerce.
To succeed on the hyper-competitive digital shelf, successful brands are balancing technology and operational excellence to ensure the right visual content, product data and marketing copy is presented to customers.
ICP's team at the event will be Sara James, Kelly Pepper, Lindsey Hawkins, David Howlett, Philip Wisniewski and Victor Lebon.