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Please Note: This event happened on Thursday 31 October, 2024
Webinar - Understanding PIM/PXM Maturity
Thursday 31 October, 2024
Join Carla El Gawly, Global Head of Digital Shelf Solutions, ICP and Kayleigh Darling, Consultant, ICP on October 31st as they guide you through the steps to growing a successful PIM/PXM program.
In this session, you’ll learn:
- Growing your program: How to scale your PIM/PXM program by aligning people, technology and processes for global success
- PIM vs. PXM: The critical connection between PIM and PXM, and what it means for brands managing data syndication across various channels.
- Maturity Journey: Why measuring and tracking the maturity of your PIM/PXM initiatives leads to actionable steps for continuous improvement.
- Achieving success with PIM/PXM is not just about having the right technology - it requires an ongoing focus on optimizing processes and ensuring that the right people are involved to collaborate across the business.