%E2%80%8B%20%E2%80%8B.png?length=256&name=Blue%20B__Implement-%20(Technology%20Implementation)%E2%80%8B%20%E2%80%8B.png)
%E2%80%8B%20%E2%80%8B.png?length=256&name=__Implement-%20(Technology%20Implementation)%E2%80%8B%20%E2%80%8B.png)
%E2%80%8B.png?length=256&name=Blue%20B__Adopt-%20(Technology%20Adoption)%E2%80%8B.png)
%E2%80%8B.png?length=256&name=__Adopt-%20(Technology%20Adoption)%E2%80%8B.png)
%E2%80%8B-%E2%80%8B%20%E2%80%8B.png?length=256&name=Blue%20B__Align%20(Content%20Alignment)%E2%80%8B-%E2%80%8B%20%E2%80%8B.png)
%E2%80%8B-%E2%80%8B%20%E2%80%8B-1.png?length=256&name=__Align%20(Content%20Alignment)%E2%80%8B-%E2%80%8B%20%E2%80%8B-1.png)
.png?length=256&name=Blue%20B__Activate%20(Content%20Activation).png)
-1.png?length=256&name=__Activate%20(Content%20Activation)-1.png)
Webinar with Tenovos: Compliant Content Creation at Scale
Thursday 5 December, 2024
Join our ICP Content Conversation with Tenovos on December 5th "Compliant Content Creation at Scale: Streamlining MLR Review and Approval for Enterprise Brands".
Reckitt-Benckiser, a global leader in health and wellness consumer goods behind some of our favorite household brands, such as Mucinex, Durex, Lysol, Woolite Enfamil and more, knows first-hand the challenges of compliance in the high-stakes world of life sciences and CPG. With US life sciences companies facing over $4.8B in penalties for False Claims and promotional violations last year alone, the pressure to produce accurate, compliant content quickly has never been greater.
Medical, legal, and regulatory (MLR) reviews are critical, but if not well-integrated, they can slow down marketers. To overcome this, Reckitt-Benckiser uses Digital Asset Management (DAM) to streamline compliance and drive review efficiency across its content workflows.
Join industry experts, Amanda Spence, Global Head of Content & Assets Platforms at Reckitt, Tom Sloan, Head of Content Management & Logistics Solutions at ICP and Jaspreet Lamba, VP Global Solutions at Tenovos, as they reveal how DAM transforms MLR processes into efficient, scalable workflows for compliant content creation.
In this session, you'll gain actionable insights on:
- Today's challenges: what makes current systems fall short?
- Defining Modern DAM: what makes a DAM innovative and indispensable to today's content supply chain
- Envisioning a new future: AI & ML in content creation and beyond
- Where to start when looking to understand how DAM can enable & empower the content supply chain