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ICP Content Conversations: So you're GDSN-curious...
Tuesday 21 May, 2024
Join ICP Content Operations experts Lisa Grimm, Jeremy Bright and Kayleigh Darling for this webinar, as they take you on a journey through the intricacies of Global Data Synchronization Network (GDSN) implementation and expansion on Tuesday 21st May.
Building on the strong interest generated during our recent presentation at the Salsify Digital Shelf Summit, our experts will delve deeper into this topic. We'll discuss both from strategic and operational lenses how to establish and expand your GDSN footprint across markets and retailers to gain efficiency and increase sales, giving you thought starters and best practices from our practical experience, from deciphering data complexity to the importance of in-market intelligence to establishing a GDSN operations team.
Key topics we will explore include:
- What is GDSN and how does it work?
- What you should consider before dipping your toes into the GDSN (data) pool including data, team, partner and market readiness
- How to execute with intention, coordinating stakeholders across your PIM and GDSN teams, as well as your vendors and partners to ensure adoption drives your program forward