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Thought Leadership
Maturity Assessments
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Take ICP's proprietary, free assessment to better understand your Creative Operations Maturity Level and where you can improve.
For Creative Operations to be truly successful, it’s essential to have the tools and skills to manage content, and continuously optimize and adapt it at scale to ensure it reaches every touch point - whether it's your own D2C site, marketplaces, retailers or social channels.
At ICP, we recognize that product experience management is a journey; it is complicated, no two businesses are the same, and the nuances of your structure and product will mean no one size fits all.
Our interactive Creative Operations Maturity Assessment helps you understand where you are in this journey and provides recommendations to propel you toward excellence. We outline clear technical and operational steps to meet your growth goals, solve current pain points, and enhance business efficiencies.
Creative Operations is the framework that enables teams to efficiently manage the briefing, planning, production, and delivery of creative content.
By integrating four key pillars - People, Process, Technology and Data - it streamlines workflows, enhances collaboration, and ensures the consistent delivery of high-quality assets across all channels.
Effective Creative Operations enables organizations to scale creative efforts, meet business objectives, and adapt quickly to the fast-evolving content landscape, while driving efficiencies and measurable outcomes across all pillars.
People: Empowering creative teams through effective organizational design, communication, training, and collaboration.
Process: Establishing and optimizing workflows to manage briefing, timelines, resource allocation, approvals, workflows, asset creation and reuse and asset delivery.
Technology: Leveraging tools and platforms that enhance efficiency, automation, and scalability.
Data: Using analytics to inform resource allocation, decision-making, measure performance and effort, and continuously improve creative output.
The assessment takes 15 - 20 mins to complete. A mix of scoring and qualitative feedback is provided. The resulting report will offer insights and actionable strategies to enhance your Creative Operations ecosystem, helping you deliver higher levels of value from your investments with people, process, technology and data.
For a more detailed and bespoke analysis, please reach out to ICP and we will be delighted to help further.
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