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Carla El Gawly, Global Head of Digital Shelf Solutions, ICP
Carla joins ICP as a Solutions Lead for Digital Shelf, after a decade working for AdTech/SaaS companies in Sydney and London. Her area of expertise is in eCommerce technologies focused on digital content; UGC, Search and PXM. She has extensive experience working closely with global brands and retailers as they look to drive online conversion and optimise customer journeys. Most recently Carla led Salsify’s EMEA Retail growth and strategy, and also led a closed group of predominately CPG executives in Europe as part of the Digital Shelf Institute; keeping on top of market trends, best practice for all things eCommerce and sharing these learnings as a forum group. In furthering collaboration and learning, she joined the MACH alliance as an ambassador for women in MACH.
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Kayleigh Darling, Consultant, ICP
Kayleigh began working with products and data in the EPOS world 18 years ago. Her experience led her to join a global FMCG brand, working specifically with normalizing and centralizing product data to create measurable business impact. During her career, she has built deep experience implementing PIM software solutions and introducing GDSN connections for large, global corporations. Using her extensive knowledge of customer journeys, data modeling, and product data strategy, Kayleigh has spearheaded ecosystem-level projects for clients at ICP, driving efficiency and change at scale.
