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This webinar has concluded. You can find the recording of this session, along with all our other webinar recordings, on our Webinars page.
understanding pim/pxm maturity
For PIM/PXM to truly succeed, it’s crucial to have the right tools and expertise to manage, optimise, and adapt content at scale—ensuring it reaches every touchpoint, whether it’s your D2C site, marketplaces, retailers, or social channels.
SAVE THE DATE
Thursday, 31st October
9:00am PDT / 12:00am EDT
4:00pm GMT / 5:00pm CET
Join this Content Conversation moderated by Jeremy Bright, Global Solutions Specialist, ICP with speakers Carla El Gawly, Global Head of Digital Shelf Solutions, ICP and Kayleigh Darling, Consultant, ICP on October 31st as they guide you through the steps to growing a successful PIM/PXM program.
In this session, you’ll learn:
- - Growing your program: How to scale your PIM/PXM program by aligning people, technology and processes for global success
- - PIM vs. PXM: The critical connection between PIM and PXM, and what it means for brands managing data syndication across various channels.
- - Maturity Journey: Why measuring and tracking the maturity of your PIM/PXM initiatives leads to actionable steps for continuous improvement.
- Achieving success with PIM/PXM is not just about having the right technology - it requires an ongoing focus on optimizing processes and ensuring that the right people are involved to collaborate across the business.
- Join us to learn how you can understand what level of maturity your PIM/PXM strategy is at and find actionable ways to drive improved results.
Our speakers

Carla El Gawly, Global Head of Digital Shelf Solutions, ICP
Carla joins ICP as a Solutions Lead for Digital Shelf, after a decade working for AdTech/SaaS companies in Sydney and London. Her area of expertise is in eCommerce technologies focused on digital content; UGC, Search and PXM. She has extensive experience working closely with global brands and retailers as they look to drive online conversion and optimise customer journeys. Most recently Carla led Salsify’s EMEA Retail growth and strategy, and also led a closed group of predominately CPG executives in Europe as part of the Digital Shelf Institute; keeping on top of market trends, best practice for all things eCommerce and sharing these learnings as a forum group. In furthering collaboration and learning, she joined the MACH alliance as an ambassador for women in MACH.
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Kayleigh Darling, Consultant, ICP
Kayleigh began working with products and data in the EPOS world 18 years ago. Her experience led her to join a global FMCG brand, working specifically with normalizing and centralizing product data to create measurable business impact. During her career, she has built deep experience implementing PIM software solutions and introducing GDSN connections for large, global corporations. Using her extensive knowledge of customer journeys, data modeling, and product data strategy, Kayleigh has spearheaded ecosystem-level projects for clients at ICP, driving efficiency and change at scale.

Jeremy Bright, Global Solutions Specialist, ICP
With more than a decade of experience in Content Management, Jeremy is a thoughtful leader and creative problem-solver focused on building innovative solutions. While he began his journey in a DAM-centric role, he's grown his skills and expertise to cover all components of Content Operations ecosystems and teams, focusing on enterprise goals and providing strategic guidance to ensure they are achievable, measurable and sustainable. Jeremy has helped lead initiatives at Coty, The Coca-Cola Company, Nestlé, RWC and others by valuing relationship-building and communication as foundational components to any project's success.
Helping global companies achieve a frictionless flow of content.











































