Email Newsletter Production
ICP has worked with Calvin Klein on digital banners for many years. The team in New York asked ICP to come up with a better creative look and feel as well as improved copy for their email marketing across the outlet stores.
Roles and Responsibilities
ICP works alongside the marketing team in New York to provide between 3 and 5 emails per week.
After receiving a brief for the month, we work through the available assets to come up with designs appropriate for each day’s sale focus.
Our team also provides copy options for the body of the email, the subject line, pre-header as well as event names.
Between 3 and 5 emails per week across North America and adaptations for Canada where we also create French Canadian versions after receiving translations from the local team.